I am having a giggle to myself right now as I have many friends and acquaintances in the field of “marketing” but the title seemed so broad I never really understood what it was all about.
Well since starting my own business I soon learnt very quickly how important marketing is to the success of my business.
I have taken this lesson to ensure my current and potential Interior Design clients know exactly what Interior designers do and what they can expect when hiring one.
An Interior Designer is a profession that combines creativity and technical knowledge to help clients visualise their new space.
They use a combination of their own skill and that of other contractors to bring ideas to reality offering design solutions that are practical, functional and appealing.
The business of Interior Design is ever evolving due to the multi-faceted skills that the field demands. From decorating simple interior spaces to commercial buildings the field is broad and the terms decorator and designer used interchangeably as the project is defined.
Why do you need one?
Sometimes it is tricky communicating ideas you have for your space and converting them into a visual document that explains what you want to achieve.
An interior designer should offer the following services to bring those ideas to life and to offer reassurance you are heading down the right track with your project.
The process involves;
- Discussing your requirements – needs and wants
- Offer conceptual design development
- Communicate and present visual documentation
- Manage and execute the project through to completion
Many interior designers specialise in particular areas of interior design including; residential (interior and exterior), commercial, hospitality, healthcare, universal design, exhibition design, styling & spatial planning.
Another advantage to hiring an interior designer is they can not only ensure your property transformation is created as you imagine it every step of the way, it can also save you money through avenues of trade discounts and contractor recommendations.
Ensure you talk to an Interior Designer for your next project!